Hi, I’m Kim — a product designer based in Paris!
I started out studying communications, and quickly realized what really excited me: blending design and tech to turn complex problems into simple, engaging user experiences.
I went on to specialize and got a master in artistic direction. With a solid background in branding, visual design, and UX, I like to combine creative thinking with a user-first, data-informed mindset to craft experiences that feel both intuitive and meaningful.
My journey so far
Current – 2021
Product designer
Effy
Paris
– 3 products : BtoC customer portal, Forms and BtoB SaaS
– User research & data insights to guide design decisions and improve product performance
– Wireframes, interactive prototypes, and high-fidelity UI
– Creation and documentation of the design system
2021 – 2019
Visual designer
Madvertise (Azerion group)
Levallois-Perret
– Production and design of interactive mobile ad formats (HTML5)
– Creation and maintenance of brand visual identity and design system
– Campaign pitch support, concept proposals in response to briefs
– Cross-market delivery for clients and teams across France, Germany, and Italy
2018
Brand & packaging designer
CreativeCapital (Altavia group)
Shanghai
– Creative research and brand analysis for local and international clients
– Storytelling strategy and packaging concept development
– Visual support for the retail and branding teams
Over the years, I’ve developed a diverse set of skills that allow me to adapt to a variety of projects and tools.
– French
Native
– English
Fluent
– Chinese mandarin
Fluent
– Design tools:
Figma, Adobe Creative Suite (Photoshop, Illustrator, InDesign, After Effects, XD) • Sketch
– Usability Testing & Analytics
Hotjar, Maze, UserTesting, ContentSquare, Skeepers
– Workshops & Flow Mapping
Figjam, Lucidchart, Miro
– Front-End & CMS knowledge
HTML / CSS basics, Drupal, WordPress
– Collaboration tools
Microsoft 365, G suite, Atlassian suite, Slack