Madvertise rebranding
YEAR
2019 – 2020
SCOPE
Brand strategy, Visual identity, Guidelines
Pioneering mobile advertising
Founded in 2011 Madvertise — previously known as Mobile Network Group — has established itself as a premium, independent mobile advertising network. Operating in France, Germany, and Italy, the company specializes in mobile and tablet advertising, offering a large range of ad formats. With a focus on providing expert consulting, development, monetization, and creative services, Madvertise has become a leader in mobile advertising across Europe.
Problem
Madvertise, was looking to revitalize its brand identity to align more closely with its evolving values and modernize its image in a fast-paced industry.
The previous identity no longer represented the brand’s growth and market leadership in adtech, and the logo felt visually outdated and disconnected from its current offerings and vision.
The goal of the rebranding was to create a fresh, modern identity that maintained brand recognition while emphasizing its cutting-edge technology and forward-thinking approach.
Brand strategy and positioning
Madvertise wants to be defined by its modern, innovative, and tech-driven identity, built on a foundation of trust and reliability.
The brand’s mission is to empower its clients by delivering cutting-edge, responsible, and clear solutions in the mobile advertising space.
The design process
Before finalizing the direction, we explored various sketches and logotype concepts, using internal surveys to gather feedback. This iterative approach ensured the design aligned with madvertise’s values and goals, leading to a solution that truly reflects the brand.
Solution
The chosen logotype features three rounded rectangles in isometric view, symbolizing both mobile devices and madvertise’s presence across three countries, while also referencing the in-house “BlueStack” solution. The puzzle-like arrangement represents the brand’s commitment to finding the best solutions, and the blue gradient maintains a visual connection to the previous logo.
A responsive logo is crucial in today’s multi-device world, ensuring the brand stays recognizable and effective on any screen size. This adaptability enhances user experience and maintains consistency across all platforms, from desktops to mobile devices.
